Memory reconsolidation is rooted in the fact that every time we recall a memory we also remake it, subtly tweaking the neuronal details. Although we like to think of our memories as being immutable impressions, somehow separate from the act of remembering them, they aren’t. A memory is only as real as the last time you remembered it. What’s disturbing is that we can’t help but borrow many of our memories from elsewhere.
-Ads Implant False Memories by Jonah Leher